Pietro Ferruccio Laviani
Born in Cremona in 1960, Laviani attends the Istituto Professionale Internazionale per l’Artigianato Liutario e del Legno di Cremona, receiving his degree in 1978. He later attends the Faculty of Architecture, at the Politecnico di Milano where he graduates in 1986, while attending at the same time the Scuola Politecnica di Design in Milan from 1982 to 1984.
In 1983 he starts working for Michele De Lucchi; he becomes a partner in 1986 and works there until 1991, when he decides to open his own studio in Milan.
Laviani’s work mainly focuses on product design, interior design, art direction and graphics.
Since 1991, he is the Art Director for Kartell; same role he has played for other companies such as Flos, De Padova, Foscarini, Moroso, Society (Limonta), Emmemobili. He designs retail spaces, set-ups, offices and houses for private clients, as well as, furniture among his clients are brands like Cassina, Dolce e Gabbana, Dada – Molteni & C., Barovier & Toso, Piper- Heidsieck, Missoni, Citroen, Hansgrohe, Martini e Rossi, Swarovski, Veuve Cliquot, Moët Hennessy, Marazzi Group, La Rinascente, MisuraEmme, Piombo, Ermenegildo Zegna, Paula Cademartori, Renault, Zuhair Murad, Haworth, Emilio Pucci, Zara, Habitat, Society (Limonta), Pasticceria Cova, Samsung.
His product designs are included in the collection of several brands as well: Kartell, Foscarini, Bisazza, Dada, Molteni, Emmemobili, Moroso, UnoPiù, Lema, Poltrona Frau, Fontana Arte, F.lli Boffi, Richard Ginori, Laufen, Citco, Ragno-Marazzi Group, Memphis, Driade, Panasonic, Pelikan, and, on the occasion of Salone del Mobile 2019, Smania and i 4 Mariani.
www.laviani.com
